Case Studies

Problem
A Sports & Outdoor brand was struggling with PPC performance and needed help to boost ad revenue while cutting down on ACoS and TACoS.
‍
Solution
Our approach started with research on the right keywords for their products, creating appealing ads, and organizing ad campaigns in a smart way. From there, we began to fine-tune bids and strategically place ads for main keywords. We also made sure to handle potential stock issues to avoid losing keyword rankings. As a result, we yielded a solid 4X increase in PPC sales, a successful 10% reduction in ACoS, and a 3.5X rise in organic sales.

Problem
A Home & Kitchen brand needed to maximize advertising results for Q4-specific customizable products with thousands of variations. Given the seasonality of the business, the task was complicated by the limited time available for both keyword data gathering and ongoing systematic optimization.
‍
Solution
First, we analyzed any available keyword data from previous Q4s, adapting present keyword research techniques to align with a season-based business model. We carefully selected and narrowed down ad types to ensure timely results and adjusted the campaign structure to accommodate a large number of products. Implementing a keyword harvesting strategy suited to extremely short data-gathering time frames, we set up a custom campaign optimization plan. This plan aimed to rapidly scale the best-converting keywords, effectively managing a staggering 15,294 active campaigns. The outcomes were significant: PPC sales increased by $250k in Q4 2022 compared to Q4 2021, ACoS lowered by 2%, and organic sales experienced an increase of $250k, while TACoS remained identical.

Problem
Our client, a recently-launched Home & Kitchen brand, faced the challenge of kickstarting sales on Amazon. With the aim to increase monthly sales while ensuring profitability, our task was to execute a comprehensive strategy for their account.
‍
Solution
Starting with thorough market research to identify niche opportunities and understand the competition, we applied keyword strategies to target high-performing keywords. Our approach included launching targeted ad campaigns for maximum visibility, managing budgets by focusing on high-converting keywords, and creating compelling ads with engaging visuals. Continuous adjustments, bid optimizations, and product listing enhancements were implemented for better organic visibility. The outcome was impressive - within just a few months, the brand achieved consistent monthly sales exceeding $20,000, maintained profitability, gained visibility, and garnered positive customer reviews.

Problem
An Electronics brand, faced the challenge of significantly expanding their presence on Amazon while upholding profitability and maintaining a low ACoS. Their ambitious goals required a strategic approach to break into the competitive niche.
‍
Solution
We created a comprehensive strategy to optimize Amazon PPC campaigns. Conducting thorough market analysis, we identified growth opportunities and competitive landscapes. Employing advanced keyword optimization techniques, we honed in on high-converting keywords needed for success. Meticulously designing a campaign structure and allocating budgets, we ensured maximum visibility and ROI. The outcomes surpassed expectations, with the brand achieving 7-figures in revenue, maintaining an impressively low ACoS, establishing market dominance, and experiencing significant organic growth.

Problem
A home improvement brand aimed to boost overall sales, facing challenges like low organic search rankings despite having competitive reviews. Advertising relied heavily on Auto, Phrase, and Broad campaigns, prompting a complete overhaul.

Solution
We conducted a thorough analysis, identifying duplicate or underperforming keywords and creating negative keyword rules. Building a comprehensive semantic core, we targeted a broad range of keywords to maximize customer touchpoints. By prioritizing profitable keywords and securing top advertising placements, we strategically outperformed main competitors who overlooked specific keyword groups and complementary niches. The result: After four months of aggressive advertising and investment, the product earned a Best Seller badge in the US.

Problem
A brand in the pet niche had a goal to increase profits with a 40% target ACoS. Their campaigns were running into issues with an outdated Broad-Phrase-Exact setup that lacked proper oversight. This led to the inclusion of numerous unprofitable keywords and duplicated search terms across different match types. Compounding the problem, the ad placement for main keywords was incorrect, leading to wasted ad spend and less profit.

Solution
We revamped campaigns by organizing keywords, eliminating duplicates, and cutting low-performing ones. Budgets were reallocated from underperforming campaigns to top performers, and we optimized ad placements for target ACoS. Successful Sponsored Products campaigns led to experimenting with Sponsored Brands, using A/B testing for improved performance. Lastly, strong retargeting campaigns targeted potential customers who visited the page but didn't buy or bought a while ago, encouraging them to make a purchase.